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Every June, some of the world's top endurance athletes — long distance cyclists, ultra-marathoners and Ironman triathlon competitors — gather in Pittsfield, Vt., to take part in what is arguably the greatest competition of will, strength and stamina the world has ever known.

There's a growing number of startups focusing on the food market.

What if the next big thing in tech does not arrive on your smartphone or in the cloud? What if it lands on your plate?

Joe De Sena’s ultimate goal is to have a Spartan Race included in the Olympics. For now, the Queens native who founded the obstacle racing series is happy to have the sport at New York’s Citi Field.

Nic + Zoe Featured On The Today Show

It’s not every day you see Tom Brady peg the Easter Bunny in the head with a football, but that’s what happened this week when the Easter Bunny launched his “Apology Tour.”

Spartan Race is featured in Forbes: Sport Names You Need To Know In 2013.

It's not every day you see one of the best quarterbacks in the NFL tossing the pigskin to a holiday mascot, but that day is today. Tom Brady pegged the Easter bunny with a football as part of an ad for UNREAL, a Boston candy company, resulting in what may be the best holiday advertisement of our time. Brady also took time to teach the bunny how to successfully celebrate a touchdown throw, which Peter Cottontail struggles with.

Easter Bunny Apologizes for the Candy He's Been Putting in Baskets and Admits He Never Read the Labels; Invites Everyone to Join Movement to Unjunk Candy

Run for miles. Jump over fire. Crawl under barbed wire. Get pummeled in what's called a Gladiator Arena. And you pay more than $100 to do it. Welcome to the Spartan Race and the world of obstacle racing, one of the fastest growing sports — and businesses — in the United States.